Скачать или смотреть The Headline Formula - 4 Interesting Ways To Write A Killer Headline

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In this video I share with you the 4 keys to writing a killer headline. Now, even though this is part of my personal headline formula, there are numerous other tactics that you can use to create your own headline formula, but hopefully these ideas will help get you brainstorming.

It's not so much a process as it is a checklist to help guide your headline writing. Once you determine the style of writing your good at and comfortable with, begin implementing and always test, track and tweak these headlines for optimal results.

The 4 ways that are on my checklist are usually:

1) Capture The Reader's Attention - by saying something funny, witty, educational, interesting, provocative, shocking etc.
2) Provide An Incentive - not the same incentive as a lead magnet, but a GOOD REASON TO CONTINUE READING
3) Provoke Curiosity - by saying something that makes the reader go "hmmm, I wonder what this is all about."
4) Provide A Benefit - your headline should suggest that the reader will actually stand to gain something from reading on.

Hope this headline formula is useful to you. If so, please subscribe to my newsletter and receive the latest online marketing trends.

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The headline is the shortest segment of copywriting that you'll ever write, but ironically it is also the most important. Your headline carries more weight than the introduction, body or conclusion of any body of content you put together.

Remember, the headline formula applies to various forms of content (i.e. blog posts, articles, ezines, reviews, videos, lead capture pages, e-mails, banner ads, Facebook PPC, Google Adwords, even status updates on social media outlets like Twitter.)