Скачать или смотреть Trailer: Ep 48 - Creative Ops, The Job Is Culture Now

Sneak peek at tomorrow's episode: Ep 48 - Creative Ops, The Job Is Culture Now
Guest: Nicky Russell, Managing Partner at WDC | Former COO, Anomaly

Too often, in-house agency and creative operations leaders define their value solely through scale, speed, and cost efficiency. Yes, process and technology matter—but they aren’t the whole story.

In this episode, Nicky Russell and I discuss how the creative ops role has evolved.

We identify what’s missing - a clear articulation of creative ambition—and, even more importantly, the commercial impact that in-house teams drive.

As creative ops leaders, we need to spend more time connecting our work to business outcomes. Efficiency is the baseline. Growth, differentiation, and revenue are the goals.

Key Takeaways
AI can scale output—but only humans can cultivate culture.
Creative operations is no longer a service function; it’s strategic connective tissue.
“Clutch control” is the new skillset: knowing when to apply tech, when to apply friction, and how to balance creativity with commercial goals.
Emotional intelligence is emerging as the most important superpower in creative leadership.

Future-proofing creativity means optimizing less for outputs—and more for environments where originality can thrive.

The full episode will be available tomorrow at 9 AM EST. Available wherever you stream.

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Subscribe: @CreativeOpsPodcast

Connect with Nish Patel:
LinkedIn:   / nishp  
Website: https://www.tomorrowwithnish.com/
Listen on Spotify: https://open.spotify.com/show/2ZxHMWZ...

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Tomorrow With Nish: @TomorrowWithNish
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The Creative Ops Podcast is presented by Tomorrow With Nish, Inc.

I founded Tomorrow With Nish, Inc. because I believe this is our Renaissance moment. Like the chaos of the first Renaissance, what we build now will shape humanity for hundreds, even thousands, of years. It’s both a responsibility and an opportunity to create something new—a trajectory that wakes us up from a collective creativity and curiosity coma and into a future defined not by the machines we fear but by the human work we reclaim. 

By allowing AI (artificial intelligence) to amplify what it’s good at and doubling down on what makes us human, we’re poised for an unprecedented moment—a new Big Bang of opportunity. The question isn’t whether AI (artificial intelligence) will take jobs or stop innovation. It’s whether we’re ready to embrace the disruption and imagine the unimaginable.

For that to happen, conversation, in particular, is our compass.

In an era of rapid, unpredictable change, where there are no experts, boundaries or rules, it anchors us. Like Magellan charting unknown seas, it’s through conversations—asking why, experimenting, aspiring—that we navigate the unknown. Conversations guide us from ‘here to there’ as we chart the map and terrain of a new Tomorrow.

Tomorrow With Nish, Inc. is dedicated to creating and facilitating those conversations through the CreativeOps Podcast, the Prompting Humans Podcast, curated dinners and workshops.

Join me in these conversations as we navigate AI (artificial intelligence), sculpt the future and reclaim our humanity.

Welcome to Tomorrow,
Nish