The PHITEX has been a significant event in the Philippine tourism industry for over two decades. It serves as an avenue for promoting the country's tourism destinations, highlighting its rich culture, traditions, and natural attractions. The annual event brings together tourism stakeholders, including government officials, travel agents, tour operators, hotels, and other accommodation providers.
The PHITEX is a vital platform for connecting buyers and sellers of Philippine tourism products and services. Through the event, international buyers can meet and network with local sellers, creating business partnerships and opening up new markets. The event allows sellers to showcase their tourism offerings and create tailored packages that meet the needs and preferences of their target market.
The PHITEX is not just about business, but it also aims to promote responsible tourism. The event encourages tourism stakeholders to embrace sustainable practices that help protect the environment and preserve the country's rich culture and heritage. By promoting responsible tourism, the PHITEX hopes to ensure that tourism development in the Philippines is sustainable, benefiting not only the industry but also the local communities and the environment.
Despite the challenges posed by the COVID-19 pandemic, the Tourism Promotions Board (TPB) of the Philippines still managed to hold the PHITEX 2020 Hybrid Edition in September 2020. The event was hosted in Panglao, Bohol, and featured an online travel trade show that allowed participants from all over the world to explore new opportunities and markets in one hybrid e-conference environment.
The success of the PHITEX 2020 Hybrid Edition paved the way for the third PHITEX outside of Manila, which was held in Subic in 2021. The event hosted 121 buyers and 156 sellers, and it aimed to showcase the tourism attractions of Subic and nearby areas. The event featured tabletop business appointments, pre and post-tours, and educational programs that highlighted the best practices in responsible tourism.
For 2022, the PHITEX will return to Manila, and the event will have the theme "Embracing Responsible Tourism." The event was scheduled last 18-24 October 2022 and will feature a two-day hybrid Travel Exchange (TRAVEX), PHITEX Educational Program (PEP) Talk, and Pre and Post-Tours for Buyers. The event aims to showcase the best of Philippine tourism, highlighting the country's unique culture, heritage, and natural wonders.
The PHITEX 2022 is an opportunity for the Philippines to showcase its tourism potential to the world. It is an event that can help boost the country's tourism industry, create new business partnerships, and promote responsible tourism practices. By hosting the PHITEX, the Philippines can cement its position as a premier tourism destination in the Asia-Pacific region.
One of the recent PHITEX events was the Mindanao Leg, which was managed by Surelite Travel and Tours owned by Ruben Neri. The guests stayed in Dusit Thani Davao and visited several tourist destinations, including the Philippine Eagle Conservatory, Malagos Garden Resort, Kadayawan Village, Agriya, Tagum City Historical and Cultural Center, Durian Fruit Stands in Magsaysay, Kapatagan Davao del Sur, Poblacion Market Center, and Apo ni Lola for their souvenirs. Finally, they stayed in Pearl Farm, a well-known resort in the region.
PHITEX's primary goals is to increase tourist arrivals in the country. The event provides an opportunity for tourism stakeholders to promote affordable and competitive tourism packages to international buyers. By creating tailored packages that meet the needs and preferences of the target market, tourism stakeholders can attract more tourists to the country, boosting the industry's growth.
The PHITEX also helps promote tourism in lesser-known destinations in the Philippines. The event highlights destinations outside the popular tourist spots, showcasing the country's hidden gems. By promoting tourism in these areas, the PHITEX can help generate economic activity in these communities, creating jobs and boosting local businesses.
The PHITEX is also an avenue for promoting responsible tourism practices. The event encourages tourism stakeholders to adopt sustainable practices that help protect the environment and preserve the country's cultural heritage. By promoting responsible tourism, the PHITEX can help ensure that tourism development in the Philippines is sustainable, benefiting not only the industry but also the local communities and the environment.
#PHITEX2022 #PhilippineTourism #TravelTradeEvent #ResponsibleTourism #PHITEXEducationalProgram
Информация по комментариям в разработке