In this powerful podcast episode, we sit down with Rathna, a seasoned sales author, mentor, and startup advisor, to uncover the real truths behind sales success, founder mindset, and revenue growth.
With 4 sales books and years of experience mentoring startup founders and entrepreneurs, Rathna shares raw lessons from failures, modern sales strategies, and practical frameworks that actually work in today’s competitive market.
This conversation dives deep into:
Why early-stage startups struggle with sales
How founders can sell without brand credibility
Whether cold calling still works
How sales has evolved in the AI and automation era
The mindset shifts that separate scaling founders from stagnating ones
Tactical sales actions to generate revenue in 90 days
Daily sales habits for busy entrepreneurs
The ONE sales principle every founder must master
Whether you’re a startup founder, sales professional, entrepreneur, or aspiring author, this episode is packed with actionable insights, real stories, and proven advice you can apply immediately.
🎧 Watch till the end for Rathna’s one most important sales advice for founders.
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cold calling vs modern sales,
AI impact on sales jobs,
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