How Red Bull REALLY makes money? Secrets of energizing marketing

What does the Red Bull brand make you think of? A drink? Extreme sports? A Formula 1 team or maybe… a hundred other activities?

When we think of Red Bull, we often focus only on what's most visible, like the energy drink. However, in reality, Red Bull is a giant media and sports company with over 17,000 employees.

So, instead of talking about the obvious, today you'll learn WHY Red Bull invests so much in sports, WHY it hardly advertises its flagship product, and most importantly – how it REALLY makes money.
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Chapters:
00:00 Introduction
00:38 Where did Red Bull come from?
01:30 Not-so-humble beginnings of Red Bull
02:18 What does Red Bull really do?
05:06 Why Doesn't Red Bull Advertise Its Drink?
06:33 How Does Red Bull Make Money?
08:42 Why Does Red Bull Outperform Competitors?

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