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Dilip Cherian has quietly influenced how power, policy, and public image are shaped in India.

A name synonymous with strategic communication in this country and co-founder of Perfect Relations, one of India’s earliest and most influential image management firms, he helped introduce the idea that Public Relations wasn’t just about publicity . Over the decades, he has worked with Politicians, CEOs, bureaucrats, and institutions — shaping reputations, managing crises, and building narratives long before social media tried to turn everyone into a brand. Today, he remains a trusted voice — whether through his long-running bureaucratic column Dilli Ka Babu or his continued role as a mentor, strategist, and commentator on, influence and power in India’s capital.

In this episode, we’re not just speaking with a PR veteran — we’re unpacking the architecture of Delhi’s influence economy, exploring the ethics of strategy, the evolution of image-making, and why perception — in this city — often seems to precede power.

Watch A Delhi Love on Culture Plus with Yasmin Kidwai.