Roy Choi, the mastermind behind the Korean taco trucks Kogi | Code 2017

Roy Choi, the mastermind behind the Korean taco trucks Kogi, wants his food to make a tangible difference. With his most recent endeavor LocoL, Choi is focused on making healthy and affordable food in poorer cities in America, like the Watts neighborhood in Los Angeles.

“My dream for LocoL is to go to every inner city in America,” Choi said at the Code Conference at Terranea Resort in California. “First it’s Watts, then it’s Oakland, then we can perfect those models or at least gain some momentum, then we can go out to Detroit.”


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