Why Does This Simple Quartz Watch Cost £10,000? | Watchfinder & Co.

François-Paul Journe, founder of award-winning watchmaker F. P. Journe, is a man who likes to fix problems. Through decades of making watches, Journe has tackled resonant synchronisation, constant force, chronometric precision—and even gravity. He’s also a man who likes to find problems, whether they really needed fixing or not. In high-end watchmaking, quartz is not a problem that anyone thought needed addressing. A cheap, basic, uninteresting technology, quartz has no place in a modern, luxury watch. F. P. Journe, however, disagrees.

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