Скачать или смотреть No.1 Chocolate Expert: How Indian Craft Chocolate Is Disrupting The ₹18,000 Crore Chocolate Market

The Link : https://growthx.cc/the-gx-membership

GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth.

Our members get access to —
4,000+ member online private community
In-person monthly events across India
$100K worth credits from top brands
All self-paced learning programs
Live weekly learning with CXOs
Career Hub for interviews
Access for 12 months


Follow Chaitanya & Manam.
  / cmuppala  
https://manamchocolate.com/

Chapters:
0:00 - Intro
2:17 - Why spend 20 years in the chocolate space?
3:58 - Why did Chaitanya go so deep in chocolate?
12:17 - How cacao came to India
12:59 - Industrial vs craft chocolate
24:35 - How Chaitanya became India's first level 3 certified chocolate taster
27:34 - How did swiss chocolate become the best in the world?
38:19 - Chaitanya describes the process of making chocolate
45:23 - Reading chocolate labels: industrial vs craft
51:44 - Why India is dominated by foreign chocolates?
56:57 - India vs Switzerland chocolate consumption
58:19 - Why are so many chocolate brands coming up?
1:00:13 - Are Indians consuming more dark chocolate?
1:03:37 - ₹50 vs ₹400 vs ₹500 chocolate bars
1:08:37 - This is the moment for new brands in India
1:10:10 - Do people care about where their cacao bean is coming from
1:13:03 - Are craft products only about signalling?
1:15:12 - What goes into making the best chocolate in the world?
1:17:36 - What did Dairy Milk crack in India?
1:20:50 - What is Manam Chocolate?
1:22:32 - Blind tasting different chocolates
1:32:22 - Strategy behind Manam Chocolate’s branding
1:39:35 - Breaking down the farm to Bar approach
1:48:03 - How big is gifting as a category?
1:50:57 - Lessons from building Manam