Скачать или смотреть Why Claude Hopkins' scientific advertising still dominates

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00:00 - Intro
01:37 - Principles of Advertising
04:34 - Headlines, Copy, Art
08:24 - Research
11:36 - Outro

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In this video I give you an overview of the book Scientific Advertising by Claude Hopkins. You will learn about the concepts described by Hopkins, and I walk you through all the chapters. I will tell you about classic and modern advertising. We learn the fundamentals of performance based advertising. We learn about headlines, copy, art, tracking results and much more.

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