Choosing the Right Amazon Subcategory: How It Affects Product Ranking & Why It Matters

Hey! In this video, you'll discover that choosing the correct subcategory on Amazon is crucial for your product's ranking and visibility. Amazon uses subcategory relevance to understand your product and determine its ranking for main keywords. Historically, sellers would place products in irrelevant subcategories to obtain bestseller badges, but this tactic often backfired.

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✅ The Full Video With Isaac About Amazon Product Launches:
   • How To Launch A Product On Amazon 202...  

Thank you and good luck!

🕒 Time Stamps:

00:00 - Choosing the Right Amazon Subcategory
00:04 - Importance of selecting the right subcategory on Amazon
00:11 - Sellers used to choose obscure subcategories to win bestseller badges
00:26 - Why this tactic backfired: Amazon's algorithm misinterpreted product relevancy
00:37 - Amazon's focus on relevancy: Products are ranked based on their subcategory
00:45 - Ensure your product is listed in the appropriate subcategory to rank for main keywords
00:56 - Funny anecdote: Example of kitchen scissors accidentally listed in....
01:34 - Avoid using irrelevant subcategories to prevent confusion and potential penalties

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