Скачать или смотреть Podcast Ep 5 | How AI, Data, and Visibility Will Reshape CPG P&Ls in 2026

AI won’t fix your P&L until you fix your data, systems, and governance — here’s why.

In this episode of Reimagined with AI, Imteaz sits down with Dan Wiseman, Chief Data & Analytics Officer at Barry Callebaut — the $8B global ingredients manufacturer powering the world’s chocolate supply.

Dan has led transformation across CPG, retail, and manufacturing for 25+ years, and this conversation goes straight into the realities most executives don’t want to confront:

1) Why 95% of GenAI pilots fail — and what separates the winners
2) The hidden P&L levers where AI actually moves margin
3) Why data visibility across the value chain beats any “shiny” tech investment
4) Why B2B growth is now driven by co-innovation, not product superiority
5) The operating rhythm CIO/CMO/CFO teams need in an AI-driven enterprise
6) Why multi-layer approvals destroy speed — and what replaces them
7) Why most companies aren’t ready for agentic AI
8) How to think about technical debt, process change, and talent in the AI era

This is a must-watch for executives in CPG, manufacturing, retail, and any enterprise navigating AI transformation in 2025 and beyond.

⏱️ Timestamps
00:00 — Intro: The AI Realities CPG Leaders Must Face
00:19 — Dan Wiseman Joins the Show
01:25 — Where AI Actually Moves the P&L in CPG
01:56 — The Myth of AI Moonshots vs. Real Margin Gains
02:51 — Why the CPG Model Hasn’t Changed Since the 80s
03:46 — What to Overfund (and Avoid) in AI for 2025
04:33 — End-to-End Visibility: The Biggest Untapped Value Lever
06:40 — Why Big Tech Doesn’t Solve CPG’s Real Problems
07:21 — B2B vs CPG: The New Rules of Growth
08:37 — Connecting Farm-to-Shelf Data for Real Value
09:40 — The CIO–CMO–CFO Operating Rhythm of the Future
11:34 — The Enterprise Bottleneck Killing AI Speed: Approvals
12:44 — Why Multi-Layer Signoffs Need to Die
13:46 — What Should Be the Single Source of Truth?
15:13 — When Leaders Don’t Trust Their Own P&L
17:09 — The Demand Signals That Actually Predict Sales
19:01 — The Truth About Agentic AI Readiness
19:33 — Why Most Enterprises Aren’t Even Ready for Basic AI
21:31 — Technical Debt: What Builds Speed vs. What Destroys It
26:09 — The Only “Good Technical Debt” in AI
28:18 — How to Move Fast With Tight AI Guardrails
29:45 — Can M&A Accelerate AI Transformation?
31:00 — Build vs. Buy vs. Partner: The New AI Choice Map
32:30 — The 3 Skills Every Company Must Upskill Now
36:33 — You’ll Never Outspend Big Tech—So Do This Instead
37:31 — Dan Wiseman’s #1 Leadership Lesson
38:53 — Why AI Transformation Is Always a People Transformation
39:30 — Closing Thoughts & Thank You

🎙 Guest:
Dan Wiseman — Chief Data & Analytics Officer, Barry Callebaut
Imteaz Ahamed - Podcast Host | Formerly: Reckitt

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