Скачать или смотреть Common Matters #5 ''Purpose as a Creative Act' by Communion

Connecting a diverse design crowd, united by the matters that matter to us all.

Andy Harvey, Founder & Executive Creative Director of Communion
'Purpose as a Creative Act'

Andy Harvey of Communion opened the evening with a powerful reminder that we are at a crossroads. The choices creatives we make today will shape the futures we inherit.

His talk explored the role of purpose in design, reframing it from brand strategy to an act of responsibility. Drawing on his work with innovators from Ephea to FC Como Women to Zegna, Andy shared how design is a fundamental tool for positive change.

The key message: we each have the agency, and the duty, to act as good ancestors, to design futures that are ethical, sustainable, and meaningful.

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