Скачать или смотреть 💡 Unlocking Emotional Connection: A Deeper Dive into Brand Desire w/ Kevin Perlmutter - His New Book

Ever wondered how to truly captivate your audience and build unshakeable brand loyalty in today's noisy world? That's exactly what Tom Dempsey and I discussed with Kevin Perlmutter, founder of Limbic Brand Evolution (‪@limbicbrandevolution-kevin1963‬) on the latest episode of SMarketPlace™ - $ales, Marketing 🎯 and Rock n Roll 🎸!

Kevin, a seasoned brand strategist with over 25 years of experience, is pioneering an approach that puts emotional insight at the very core of brand development – a methodology he calls 'Limbic Sparks.' This isn't just about selling a product; it's about crafting a narrative that resonates deeply, turning passive customers into passionate advocates.

In our chat, Kevin revealed a crucial message for every CEO: "Talk to your customers. Understand first how they want to feel, and second, understand why they keep coming back to your company for more. Because what I often find is that the reasons you think that they're coming back are not the reasons why they're coming back."

Powerful stuff, right? This deep insight alone can transform your brand strategy, making your marketing more effective.

And speaking of deep dives, Kevin's highly anticipated new book, "Brand Desire: Spark Customer Interest Using Emotional Insights," is set to release on July 29, 2025! This book is poised to be a comprehensive playbook for integrating emotional intelligence into your brand development. Get ready to shift your focus from mere product features to the profound emotional benefits that make your brand indispensable.

But beyond the insights, we also got a glimpse into Kevin the person! As a fellow rock n' roll enthusiast, I had to ask about his current playlist. Turns out, he's a huge fan of Mammoth WVH, Wolfgang Van Halen's band! It's always great to connect with thought leaders who bring such authentic passion to their work and their lives.

This episode is packed with actionable advice for anyone looking to foster deeper brand engagement. The full episode is below, along with another short clip showcasing Kevin's critical advice for CEOs.

What are your thoughts on emotional branding? Let me know in the comments!

And check out his book and reach out to Kevin to let him know what you think. If you'd like to discuss how these strategies drive your inbound marketing content strategy and support your HubSpot implementation, feel free to reach out to me.

Thanks for watching!

#BrandStrategy #EmotionalBranding #MarketingInsights #CustomerExperience #LimbicSparks #BrandDesire #KevinPerlmutter #SMarketPlacePodcast #BusinessGrowth #ThoughtLeadership

SMarketPlace™ explores the connections between marketing and sales through a rock ‘n roll lens. The series is built on the premise that today’s marketing and sales leaders have to collaborate to reach their target customers, just like artists in a band come together to create music that resonates with listeners. Don't miss our special blend of $ales, Marketing 🎯 and Rock 'n Roll 🎸 on SMarketPlace Live!

SMarketPlace is a PublioSTUDIO™ production. PublioSTUDIO is a space where founders and executives can articulate their ideas and and build them into impactful marketing and sales content. To book a studio tour, visit publi.io.