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Streaming has completely changed how people watch TV—and how brands reach those people. But as viewing shifted from traditional to streaming TV, programmatic infrastructure struggled to keep up.

For years, we lacked a standardized approach to signaling ad breaks. You probably experienced the consequences: Have you ever turned on your TV, started streaming your favorite show, and then seen the same ad over and over? It’s frustrating to viewers, but also to media owners and buyers.

In this video, Sondra Kinney, senior product marketing manager at Index Exchange, looks at how the new ad podding features in OpenRTB 2.6 have transformed ad breaks in programmatic streaming TV.

Learn more: https://bit.ly/4rztpC4



Video chapters
00:00 Introduction
00:58 New OpenRTB 2.6 ad podding features
01:44 Flexible ad podding
03:25 Pod bidding
04:39 Positional transparency
06:16 Efficiency and sustainability
06:53 Powering a stronger, scaled future