Скачать или смотреть How Did DHL Trick Their Biggest Rivals?

How did DHL get delivery giants like UPS, TNT, and DPD to advertise their biggest rival for free? This is the true story of the "Trojan Mailing," the cleverest marketing heist ever pulled.

[Rest of the Description] In this video, we break down the legendary guerrilla marketing stunt where DHL used thermal-active foil to trick their competition. By hiding a massive yellow "DHL IS FASTER" message under a black disguise, they turned rival delivery drivers into walking billboards in the busiest city centers.

It wasn't just a prank; it was a masterclass in psychology and chemical engineering. No TV ads, no expensive billboards—just a Trojan Horse delivered right into the enemy's hands.

In this video you will see:

How the "Trojan Mailing" stunt worked.

The science behind the color-changing boxes.

Why this is considered the best ambient marketing campaign of all time.

Sources: Campaign by Jung von Matt/Neckar.

Disclaimer: This video is a documentary and commentary on a historical marketing event. Visuals are recreations for educational purposes.

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