Building A Beverage Company w/ Sam Moore

In this episode, CJ sits down with his friend Sam Moore to discuss his journey from corporate America to launching his own health and wellness-focused beverage company.

The two dive into the challenges and triumphs of entrepreneurship, the importance of making intentional life choices, and the evolution of Sam's product from a tequila mixer to a non-alcoholic "smart seltzer" called Hazlo.


Key Topics

[00:00:00] Intro
[00:03:11] Sam's path to software sales.
[00:06:40] Different work environments and their pitfalls.
[00:08:23] Why Sam pivoted his career.
[00:13:55] Decision making and personal growth.
[00:16:39] Choosing a different path in life.
[00:19:54] Making decisions on own terms.
[00:27:08] Envisioning new opportunities.
[00:30:19] Finding purpose in work.
[00:34:42] Tequila as a popular drink.
[00:35:12] Mindful drinking movement.
[00:39:22] How to know if someone is an entrepreneur.
[00:39:24] Shifting career paths yet again.
[00:42:59] Making decisions and taking action.
[00:45:48] Non-alcoholic drink pivot.
[00:51:53] The journey of entrepreneurship.
[00:57:28] Premium non-alcoholic beverages
[01:01:22] Packaging and branding feedback.
[01:04:23] Packaging and target market.
[01:07:41] The beverage space and alcohol alternatives.

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  / mr_hazlo  


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