Amazon FBA Listing Localization and Optimization for Different Marketplaces

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In this video, we discuss how to do "localization optimization" of your Amazon FBA product listing for different marketplaces. One thing in order to optimize your listing for a local audience is finding the right keywords for it. Secondly, you need to understand your target audience and write your listing copy based on it. These all aspects are covered during this interview with Jon Tilley from ZonGuru. Localization is incredibly important since there are many emerging marketplaces where sellers are either already selling or expanding to yet where listings are not fully optimized.

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👉 More interviews with Amazon experts: https://orangeklik.com/
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🔶 Questions answered in the video:

➤ 00:00 Amazon listing localization and optimization
➤ 01:06 About ZonGuru
➤ 03:16 How to find local keywords for your listing optimization?
➤ 04:57 Total visits on different Amazon marketplaces
➤ 07:16 "Localization optimization" - how to?
➤ 11:26 Target audience research across different marketplaces
➤ 13:13 Focus on conversion
➤ 16:32 Listing copy localization
➤ 22:01 Putting keywords in the backend of Amazon A+ content
➤ 23:27 Amazon DE vs Amazon US listing localization comparison
➤ 32:37 Using German letters in the keywords
➤ 34:42 Analyzing German keywords inside ZonGuru tool
➤ 40:05 Final tips on localizing your listing
➤ 42:10 Can you use the same listing for US and UK marketplaces?
➤ 45:12 Growth of new Amazon marketplaces
➤ 48:53 Contact ZonGuru
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🔶 About ZONGURU

ZonGuru is an all-in-one tool suite for every phase of the Amazon journey. From product research to business automation, ZonGuru has all the tools a seller needs to manage and scale your business.

ZonGuru enables you to research product categories with speed and ease, helps to find out what keywords to use to maximize your sales, shows Amazon business’s most important trends and metrics, tells you exactly what customers love and hate about a product so you can contact your supplier and tell them exactly what you need to ensure your customers receive the perfect product as well as builds and nurtures relationships with your customers, automatically.

👉 Sign up for ZonGuru and get a 7-day free trial + 20% off any plan lifetime: https://oklik.co/zonguru
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🔶 Video host - LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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