Скачать или смотреть The Fintech Outbound Playbook for 2026 (Clay Edition)

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📌 Video Timestamps (Chapters)

00:00 – Intro: Using Clay for Fintech outbound in 2026
01:24 – Who Michael is & why he focuses on Fintech outbound
02:11 – Why Fintech companies avoid outbound sales
03:25 – Events, referrals vs predictable outbound engines
04:19 – How Michael discovered Clay (and replaced AI SDRs)
05:57 – Why “AI SDRs” fail in real outbound
07:10 – Multi-channel outbound: email, LinkedIn & cold calling
08:12 – Fintech sub-sectors: payments, remittance, open banking
10:00 – Speed, price & compliance (Fintech copy fundamentals)
12:16 – Using BuiltWith & Wappalyzer for Fintech personalization
12:50 – Compliance-led outbound & regulation-driven angles
14:29 – Event-based scraping & social listening workflows
16:04 – Why event-based outreach is still underrated
17:40 – Example Fintech cold email that actually works
19:28 – Lead magnets vs begging for meetings
21:57 – Mapping TAM using Clay, Apollo & lookalikes
24:19 – Identifying ICPs from competitor case studies
25:28 – Sourcing brick & mortar Fintech leads via Google Maps
27:17 – FCA register hack for qualifying licensed Fintechs
29:27 – Persona segmentation & multi-stakeholder selling
31:48 – Common mistakes with personas in Fintech outbound
33:00 – When to add cold calling to outbound
35:15 – Cold calling tech stack for 2026
36:19 – Using Clay for cold calling workflows
39:23 – Cold calling scripts & objection handling
40:23 – Sales tools that are actually worth paying for
43:18 – Hiring roadmap for a Fintech outbound agency
46:52 – Why human outbound wins in 2026
49:07 – Video prospecting & voice notes at scale
52:57 – Why Clay doesn’t replace fundamentals
54:25 – Where to find Michael & Prospectology
55:01 – Outro & free resources

The agenda:

In this episode, we break down how outbound actually works in Fintech — one of the hardest and most regulated industries to sell into.

I’m joined by Michael Kyriakides, founder of Prospectology, a Clay-powered outbound agency that has spent over 6 years running outbound campaigns for Fintech companies across payments, open banking, remittances, and compliance-heavy verticals.

This conversation goes far beyond surface-level tactics.

We walk through real outbound systems used in Fintech today — including how to map total addressable markets, segment personas, write compliant copy, and use Clay to power multi-channel outreach without relying on gimmicky AI SDR tools.

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What you’ll learn in this episode:

• How Fintech companies actually buy (and why outbound is avoided)
• Speed, price & compliance: the 3 pillars of Fintech messaging
• How to personalize Fintech outreach using BuiltWith & Wappalyzer
• Event-based & regulation-led outbound workflows
• How to scrape TAM from LinkedIn, Google Maps & FCA registers
• Persona segmentation when 5–7 stakeholders are involved
• Cold email frameworks that generate hand-raisers
• When cold calling outperforms email in Fintech
• Using Clay to support cold calling & power dialers
• Sales tools worth paying for (and which ones aren’t)
• Hiring the first SDR, GTM engineer & closer
• Why human-led outbound beats automation in 2026

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This video is for:

• Fintech founders
• Clay agencies & consultants
• GTM engineers
• Outbound teams selling regulated products
• Sales leaders in payments, open banking & compliance
• Anyone using Clay to build predictable pipeline

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We also reference a free guide that includes:
tools, frameworks, scripts, compliance resources, outbound workflows, and a 2-hour free Clay crash course for beginners and intermediates.

If you’re trying to use Clay for Fintech outbound in 2026, this episode will give you the clarity most people miss.

Subscribe for more deep-dive conversations with Clay operators, GTM engineers, and agency founders actually doing the work.