SOLVED! Women's saddle discomfort | Wiggle at Endura

We visit ‪@EnduraOfficial‬ HQ in Edinburgh to find out about their project to solve saddle discomfort for women who ride. It's an issue that's led to a number of women leaving the sport prematurely. Now, a cycle clothing brand has put women riders first in their approach to bib short design, focusing on fit, female biology, and a woman's specific chamois pad.

While there, we take a look at some of the manual production techniques still used in the Scottish HQ.

Find the Endura Pro SL Bib Shorts at Wiggle: https://www.wiggle.co.uk/endura-women...
And the Endura range: https://www.wiggle.co.uk/endura?sr=en...

Phil Burt's YouTube channel also has some excellent tips to help you ride harder with more comfort:    / philburtinnovation  

0:00 Intro
0:30 What is saddle discomfort
1:00 Hand stitched!!!
1:30 Female designed bibs
3:55 Phil Burt
4:22 Comfort and fuction
6:24 Custom kit process
7:35 Ergonomistry project
9:40 Foam to silicone
12:26 Fit...TIGHT!
14:18 Performance is comfort
15:39 Saddle first?
16:46 What to fix first?

#cycling #bikelife #cycle #bike