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What is something you can do with your data when you export your Google Analytics data to BigQuery?
Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who’ve made a purchase, for example — which of these approaches would give you a predictive audience?
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
You are the managing editor of a blog that features several contributing writers. What could you use to report the writer’s name on each article page?
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?
Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
What distinguishes Google Analytics 4 properties from Universal Analytics properties?
Which Google Analytics feature relies on machine learning for measuring conversions that can’t be spotted through direct observation?
Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?
Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program?
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
To gain insight into which pages new users open most often after they open your home page, you’ve created a new path exploration in Explore. What’s the default setting for who can see the exploration?
You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?