Google Ads Smart Shopping Campaigns - What Are The Pros And Cons Of Smart Shopping Campaigns?

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Google Ads Smart Shopping is a great concept, but it can also be a curse on your Google Ads account. Here's a comparison of the pros and cons of smart shopping. Watch the video now.

Smart shopping allows us to hit from all angles though it serves on everywhere yeah but then with smart shopping you don't have any control that is the other problem so with smart shopping what you need to think of it like a game of football you got 11 players right if the keeper or the goalie does not pass the ball forward and then the other team members don't pass the ball to the striker who tends to score the goal and gets all the credit the striker could be the best striker in the world he doesn't have the ball he won't score as simple as that.

Smart shopping works wonderfully well alongside other campaigns which provide those signals that those passes the all passing around between the team, right? So you run DSA, you run the search, video, display, all of these and then you start to see that although the smart is going to eat up all the budget and also take all the credit for the conversions doesn't matter as long as you get the conversions you want to make your campaigns and the account more profitable. So that's how we run smart shopping.

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