Faiza Bouguessa on her journey through the fashion world & leaving a legacy for the Middle East

Hashem is joined this week by accomplished fashion designer Faiza Bouguessa. The two consider the trials and tribulations of founding a successful business, and the importance of finding an authentic design aesthetic for one’s brand. Influenced by vintage elegance, Faiza discusses how ‪@bouguessa8914‬ is a display of her own unique, minimalist style, and why she aims to create timeless pieces that resonate with her true self-expression.

Links:
Fashion designer Yasmine Yeya on being inspired by Egypt’s beauty and landing Jennifer Lopez as a customer:    • Egyptian Designer Yasmine Yeya on tha...  
Bokja ladies Huda Buroudi and Maria Hibri on why storytelling is central to their brand image:    • “We feel a trend before it becomes ma...  

Chapters:
00:00 Preview & Intro
00:45 The secrets to work-life balance
08:25 First career at Emirates
09:19 Always had the fashion bug
13:11 The business case for modest fashion
17:29 Minimalism in design
19:58 Bouguessa’s target customer
22:17 Wearing your own brand
23:09 Hiding behind her brand
25:44 Beyoncé
30:54 The intense fashion production cycle
34:28 Bespoke designs
36:23 Faiza’s regrets
39:32 The future of Bouguessa
43:43 Is Dubai the New York of today?
45:30 10 years of Bouguessa
46:14 Closing