Balancing Creativity and Conversion in Digital Ads with Sam Sherman

This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York.

Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers.

Sam also provides insights on how marketers can adapt to changes in digital advertising and touches on the significance of strategic thinking over sheer content churn.
Connect with Sam here:
https://www.sociummedia.com/
  / samuel-sherman  
  / sociummedia  
  / sociummedia  

00:00 Introduction
00:27 Meet Sam Sherman: Co-Founder of Socium Media
03:29 Creativity in Digital Advertising
10:32 Generative AI in Marketing
18:57 The Impact of Ad Blockers
27:49 Conclusion