YIFY ZHANG - Another Life [Official Video]

FOLLOW YIFY

  / yifyzhang  
  / yify_zhang  
  / yifyzmusic  
   / @yifyzhang  
Website: http://www.yifyzhang.com/

CREDITS:
Music & Lyrics: Yify Zhang
Produced by: Patrick Woerner, Yify Zhang

Director: Mo Kanaan
Director of Photography: Lennart Fränkel Producer: John Muder
Gaffer: Vadim Michel
1st AC: Dung Nguyen
2nd AC: Samira Ganji
Assistant Director: Leila Nour
Hair and Makeup Artist: Isabel Maria Simoneth Visual Artist: Jem The Misfit
Stylist: Ebi Dahir
Editor: Mo Kanaan
Colorist: Lennart Fränkel
Starring: Lujain Mustafa

FOLLOW YIFY
Instagram:   / yifyzhang  
Facebook:   / yifyzmusic  
Youtube:    / @yifyzhang  
Spotify: https://open.spotify.com/artist/2doib...
Website: http://www.yifyzhang.com/

--------------------------------------------------------------------

ABOUT YIFY

Yify (ee-fee) is an artist of indie cinematic music. Her sound is atmospheric and blends electronic acoustics with personal songwriting. Some songs lean pop, some slow electronica, and others rock/blues. As IndieGuru describes, “Combining classical compositions, electronic production, and a songwriting style that feels all too personal, Yify Zhang creates a raw, lush sound that feels like collaboration between a film composer, a pop artist, and a singer-songwriter.”

Born in the metropolis of Beijing, Yify began her musical journey on the violin at the age of five and pursued a degree in violin performance. A spinal injury in the neck however, prevented a profession in classical violin. It was around this time that she dove into composition and songwriting.

Yify released her debut EP Vagrant Bird in 2018, followed by the singles Waste and Get Out. She released her second EP, To Be a Human in 2020, followed by her single, Light. She has been featured by Vents Magazine, CelebMix, The Drunken Coconut, IndieGuru, AVA Live Radio, York Calling, Noveria, and other indie music publications. Her songs have been featured by playlists and streamed 500K+ times in 90+ countries. Blogs and publications have described her music as:

“On the track, her impressive vocals glide over an ambient electronic harmony which is sure to send chills down listeners’ spines. It flows between epic swells and quiet lulls and is perfect to listen to if you want to relax” (Vents Magazine)

“Sublime & catchy single Run is an indie folk-pop anthem, a radio-friendly song that at the same time touches reflective moments of realization that we should give life the best shot we can” (The Drunken Coconut)

“Layering in a string section to amp up the drama, you’re taken into the inside of someone’s world where the numbness, aloneness, and memories are exposed” (CelebMix)

“Human contains a relatable storyline, ear-welcoming vocals, and rich harmonies. Also, the song possesses piano-driven instrumentation scented with a warm indie-pop aroma” (Bong)

She is a regular performer with Sofar Sounds, Rockwood Music Hall, Museum of Chinese in America, Pianos, Bitter End, Pine Box Rock Shop, and other venues; she was a showcase performer at the 2019 Mondo Industry Showcase.

Inspired by a range of artists from songwriters such as Sara Bareilles, Sia, and Bon Iver to instrumental composers Max Richter, Nils Frahm, and Olafur Arnalds, Yify makes music to heal herself, and along the way she hopes others as well.