Influencer Marketing Terminology - Acronyms, Buzzwords, Lingo all Creators Must Know!

Get $400 off your early-bird ticket to Sponsor Games, my first in-person event to help you get more brand deals: https://www.sponsorgames.com
In this video, you'll learn buzzwords and terms you’ll need to know to have a baseline understanding of influencer marketing, lots of lingo brands may throw around when discussing sponsorships and brand deals, and key metrics and analytics terminology for how brands will want to measure the performance of your content.

Creators: Get insider tips on how to grow your business & diversify your income...plus a free Influencer Marketing Glossary with 40+ must-know acronyms and buzzwords: https://creatorwizard.ck.page/influen...

Welcome to Creator Wizard, your Step-by-Step Guide to the Business of Being a Creator! Please leave a comment down below if there are any topics you'd like me to cover on the channel!

Want me to analyze your Creator/Influencer business strategy and make recommendations to achieve your financial goals? I now offer consulting: https://gumroad.com/creatorwizard

0:00 Welcome to Creator Wizard
0:22 What You'll Learn
0:58 Nano to Mega Influencers
1:23 What does FTC mean?
1:48 Pre-roll video
2:14 Brand Awareness
2:26 Direct-Response
2:46 Experiential Campaign
2:56 What is UGC?
3:14 What does ROI mean?
3:34 Creative Brief
3:45 Key Messages
3:56 What does CTA mean?
4:12 What does SOW mean?
4:23 Native or Hard Posts
4:33 Ephemeral Posts
4:43 Flat Lay
5:00 Caption or Copy
5:17 Overlay Text
5:27 Dedicated vs Integrated video
5:47 Syndication
6:01 Paid Media and Whitelisting
6:19 Dark Posts
6:36 Usage Rights
6:58 Exclusivity
7:13 Activation
7:23 Always On Campaign
7:37 Repurpose
7:54 Lead time
8:08 Engagement Pod
8:20 Media Kit
8:43 Added Value post
8:53 Screen Actors Guild
9:07 Net 30 or Net 60
9:31 Engagement Rate
10:03 Impressions
10:31 Reach
10:52 Audience Retention
11:15 What is CPM?
11:48 What is CPV?
12:15 KPI
12:50 Demographics