Скачать или смотреть Brand & Innovation Perspectives on NIKE situation 2024 - Howard Yu & Hans Koeleman & Aljan de Boer

As we await the new CEO to help NIKE recover, here are expert views of Howard Yu, LEGO Professor of Innovation at IMD and Head of the Center for Future Readiness, Hans Koeleman, a former Olympian and Nike's storytelling expert for over a decade, Aljan de Boer, Head of Inspiration TrendsActive

Discussion on the Nike saga, covering:
What happened at Nike and how it can recover
What lessons business leaders can learn from Nike's challenges and successes

We spontaneously decided to meet - a week before the current CEO stepped down - to discuss Nike, and it turned out to be a valuable exchange of thoughts that we want to share with you. Although it's easy to criticize Nike's current situation, especially for those not directly involved, our aim is to genuinely understand what happened and draw on theories and experiences to help our friends and network of brand, trend, and innovation leaders facing similar challenges.