Скачать или смотреть How you can solve your cookie problems like a CPG brand - Case Study

85% of your current digital marketing activities will be useless. That’s like throwing $85,800 of your digital marketing budget straight into the bin (if your budget is $100,000/month). You’re going to have crappy ROI.

That’s how it’s going to be when the 3rd party cookie ban comes into place in 2023.

This is part of a three-part blog series that covers all that you need to know about cookies and the third-party cookie ban titled “Cookies 101: Bulletproofing for the 3rd party cookie ban”. In this last part of the series, we have Harish from Ameex share how their client, a Consumer Packaged Goods(CPG) brand, solved their third-party cookie problems (you can watch the full recording here). It talks about how 80% of their audience were based on third-party cookies, how they saw a dip in their ad performance, why they stopped using a DMP, and how they solved it with a DTC strategy & first-party data.

See transcription here:
https://www.meiro.io/blog/marketing/c...

Other recommended content around cookies:
🍪 Survival guide for the 3rd party cookie apocalypse: https://www.meiro.io/blog/data/surviv...
🍪 Beat the 3rd party cookie ban, here’s the plan: https://www.meiro.io/blog/marketing/b...
🍪 The future of advertising & how you can pivot without cookies: https://www.meiro.io/blog/news/the-fu...
🍪 Cookie Status: a knowledge sharing resource for cookie changes: https://www.cookiestatus.com/