Learn the fastest path to growing millions of followers across YouTube, LinkedIn and Instagram from India's leading content entrepreneur
In this episode of Founder's Office, Sarthak Ahuja sits down with Ankur Warikoo, one of only four people in the world with over 2 million followers on each of YouTube, LinkedIn, Instagram, and Twitter. From content strategy to monetization techniques, this episode reveals the most efficient methods to build a massive following across multiple platforms with minimal time investment.
Discover the frameworks that have made Warikoo a content phenomenon alongside names like PM Modi, Bill Gates, and Gary Vee. Whether you're a brand looking to leverage content marketing or a creator aiming to monetize your audience through educational products, this episode offers unprecedented insights into building and capitalizing on a multi-platform presence.
Timestamps:
00:00 - Intro
00:55 - Linkedin: Easiest Platform to Grow a Following
04:34 - Using Shorts to Increase Long Form Views
06:20 - CTR, AVD, and Growth Metrics
07:58 - Instagram Reels vs. YouTube Shorts
11:02 - Trust vs Sales through Content
12:00 - Different Personalities on Each Platform
13:57 - Impressions as a Ratio of Follower Count
16:20 - Facebook is the Fastest Growing Platform
17:48 - AI Avatars
18:37 - Minimum Time Commitment
20:04 - Instagram Growth through Paid Ads
26:57 - Unit Economics for Course Business
29:33 - Whitespaces in Online Courses
31:54 - Mindset of a Creator and Online Teacher
35:45 - Content Niches based on TAM
38:20 - Tiered Courses
41:00 - No Impact of Ankur's Courses
44:57 - Dealing with Hate
47:06 - Outro
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About the Host: Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East.
About the Guest: Ankur Warikoo is one of India's most influential content creators and online educators. With over 2 million followers across YouTube, LinkedIn, Instagram, and Twitter, he has established himself as a leading voice in personal finance, entrepreneurship, and career development. Through his courses and content, he has helped millions make better decisions in their careers and finances.
Director & Producer: Aditi Randev ( / randev_aditi ) is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA. She is a Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content.
Connect With Us: Subscribe: / @casarthakahuja Instagram: / casarthakahuja LinkedIn: / casarthakahuja Website: niamhventures.com
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