Скачать или смотреть How Elvia Got Started in Consumer Research

In this clip of the Moderating Life podcast by DLG Research, celebrating their 20th anniversary, Elvia de la GArza shares her unexpected journey from studying advertising to falling in love with consumer research. Initially aiming for a career in account services, she was offered a position in research at Zubi, with the promise of switching roles after six months.

However, she quickly became enthralled by the world of market research, enjoying the process of talking to consumers, analyzing data, building stories, and creating strategies. Her passion for the field and the opportunity to work with various brands and clients kept her hooked, leading her to stay in market research permanently. Join us to hear Elvia's inspiring story!

00:00 Introduction to Elvia's Journey
00:34 Falling in Love with Market Research
00:54 The Magic of Consumer Research
01:06 Conclusion: Hooked from the Start