EGN Podcast, Dr. Armand Farsi from Fanatics, on revolutionizing sports merchandising

Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo: https://buff.ly/3srq0Lr

In this special episode of the EGN Podcast, hosted by Efe von Thenen, we’re joined by Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics Inc., straight from Hamburg.

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Delve into the dynamic realm of fan commerce, exploring the use of innovative technologies and the profound understanding of fan culture. This episode offers an in-depth look at the strategies that make Fanatics a global leader in sports merchandising and licensing.

Listen to insights into the complexities of managing a merchandise business that ranges from timed to timeless products. He discusses how Fanatics navigates the challenges of sports merchandising, including licensing, product distribution, and the ever-changing demands of sports fans.

Learn about the innovative strategies that position Fanatics at the forefront of the industry, from leveraging cutting-edge technology to understanding the deep-rooted culture of fandom.

Furthermore, gain valuable perspectives on the evolution of e-commerce, the significance of building community through merchandising, and how personalized fan experiences enhance brand loyalty.

🟠 Interested in being a guest on our podcast? Reach out to us at [email protected]

00:00 - Introduction
02:38 - Armand Farsi's Background and Career
04:25 - Fanatics’ Business Model
07:37 - Football E-commerce Segment
10:00 - Challenges of Sports Merchandising
14:14 - New Ventures and Business Units at Fanatics
17:56 - Digital and Social Commerce
21:05 - Fanatics Live and Projects
24:06 - Comparison of U.S. and German Markets
30:42 - Spikes Demand and How to Prepare For That
36:37 - Event Management and Fan Experience
33:17 - Technical Aspects and E-commerce Innovations
35:12 - The Biggest Trends in German E-commerce
39:49 - Collaboration with Other Brands and Platforms
42:50 - Conclusion

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