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Find British Sterling H.I.M. Reserve and Private Stock at Walmart, Kmart, and Rite Aid stores nationwide.

With the rise of reality TV, the Jersey Shore, and fist bumping came the demise of stateliness, refinement...and class.

Too many men have forgotten how to carry themselves. They've forgotten the skills that their dads and their dad's dads used to get ahead, make friends, and influence others -- they've forgotten "The Code". But it's time to reclaim it and make it our own.

It's time for "the code" to be resurrected, redefined, and reborn. The rules have changed, but caring about yourself, what's around you, and of course, who's around you, is what sets great men apart and helps them rise above.

British Sterling is the personification of an era when men carved a path to success. It is the bridge between classic knowledge and modern man and serves as a reminder that following the code is always in fashion.

The British Sterling man is masculine, stylish, and has a timeless sense for what it takes to be a great man.