Скачать или смотреть “Press Cold: The Laundry Hack That Saves Energy”

For decades, washing machines promoted hot water as the best way to clean clothes. In 1952, the Launderoll washing machine even advertised that it “also boils water for dishes” — a testament to the era’s obsession with high-temperature cleaning.^1 But today, we know better.

Modern detergents are designed to work in cold water, and research shows that 90% of the energy used in a washing machine goes toward heating water.^2 That means switching to cold isn’t just effective, it significantly reduces energy consumption, lowering both your utility bills and environmental impact.

It’s a simple fix: just press “cold.” Your clothes will still come out fresh, but you’ll save energy, cut carbon emissions, and spend less money. Laundry technology has evolved, and it's time our habits do too.
Make the switch today. #PressCold
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1. Launderoll Washing Machine Advertisement, 1952. Archive.org.
2. Bettenhausen, Craig. “The Chemistry of Cold-Water Washing.” Chemistry and Engineering News, vol. 102, no. 3, Jan. 2024.