Скачать или смотреть Google's AdWords tool: Picking the most profitable keywords and keyword phrases

http://www.seo4video.com - Google AdWords tool: The Right Tool for the Job - Web Video Means Business: The Playbook

Christie: Okay Robert, so you ended Segment Four by saying that if a business owner is still having difficulty indentifying the keywords, that they might reach for an extra tool.

Robert: Yes, in Segment Five, we take a look at Google's AdWords tool, probably the single most valuable, analytical tool available to web marketers. Created by Google, specifically to help Google's advertisers more accurately target web visitors who are looking for their product or service.

And the AdWords tool is not only the best available tool for identifying popular keywords for your business but, it's a critical tool for evaluating the effectiveness of those various keywords, as well.

The beauty of the AdWords tool is its simplicity. The first line you can fill in a natural keyword phrase, think about your business, think about the first few words that come to your mind.

if I were St. Louis house painter, I would put St. Louis house painting.

I'm going to go back and use our example that we used before -- Long Island landscaping.
So, I'll punch it in here.

And then you have to fill in the blank capture so you can get inside.

Now, again what you should be punching in is not Long Island landscaping, but your own phrase, because you are going to be developing a shot list from a combination of this tool and the other work you have done looking at websites.

So, let us take a quick look at what Google has offered us. They give you a number of columns of information. First, of all the related term, then the competition, then the global and the local monthly searches.

Now, these are pretty self-explanatory but there is one area want to go over just a bit further.

First of all, when you are talking about a business, that is, for example: Long Island landscaping, some business that is limited to a geographical location, you're going to notice that the global monthly searches, and the local monthly searches, are pretty much identical, if not identical. Because who is looking for Long Island landscaping located anywhere but on Long Island.

The main reason I am calling attention to this, is, that not only can you benefit by using keyword optimized video for national and international products -- like self-help books and investor seminars, but we have demonstrated that localized businesses also can achieve spectacular results using keyword optimized video.

Now, let us talk about this column, labeled competition. It is the heart of the AdWords tool.

The AdWords tool is designed specifically to help Google advertisers. People who want to advertise on Google, gauge how much they would have to pay to advertise specifically on Google's AdWords program.

If a keyword or keyword phrase has a high rating, it means there is a lot of competition to advertise around that specific keyword, due to the popularity of that keyword. So, the price is going to be relatively steep to advertise around that keyword.

While that is bad news for those advertisers, do not let it scare you. If there's people spending money on a keyword phrase -- it is a phrase you want to take note of.

As we scroll down, you will notice Google has offered a list of related terms to help an advertiser identify keywords and keyword phrases that might relate to his or her product or service, so that they might advertise around those keywords.

While for those of us who are marketing products or services online, this is a bonanza. Especially for us, who are going to use video and are looking to establish a keyword phrase list. They just handed it to you -- it is a veritable keyword and keyword phrase gold strike.

What do we do now, we like to copy the entire list. Simply select it, copy the entire list, and bring it over to word processor for sorting.