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You’re being persuaded right now and you don’t even know it.
Every ad, every social post, every “limited time offer” is part of an invisible war for your attention, trust, and choices. In this powerful episode of Future IQ, we reveal the psychological weapons of persuasion that shape your decisions even the ones you think are completely your own.
What if we told you that 25% of the entire global economy runs on just one thing: persuasion? And that number shoots up to 40% when we include everyday interactions, like negotiating with your boss, convincing your partner, or simply trying to get your kid to eat veggies. It’s more than the time we spend eating or sleeping. Yet... no one teaches us how it works.
We break down the 6 legendary principles of persuasion from Robert Cialdini’s book Influence, backed by science and tested for over 40 years. Discover why free gifts aren’t really free, how scarcity hijacks your brain, and why we trust people who simply dress better. Real-world case studies — from Amway to Jonestown to Reddit sock-puppets, reveal how persuasion techniques are used for good and evil.
Whether you're a marketer, a manager, or just someone trying to not get scammed by clever salespeople, this episode will open your eyes to how easily you can be influenced... and how you can protect yourself.

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Sources:
Book: Influence: The Psychology of Persuasion: https://www.amazon.in/Influence-Psych...
Paper: One Quarter of GDP is Persuasion: https://www.jstor.org/stable/2117917
Benjamin Franklin Effect: https://en.wikipedia.org/wiki/Ben_Fra...

Hope you enjoyed FutureIQ by Navin Kabra and Shrikant Joshi. Do hit us up on Twitter:
@ngkabra   / ngkabra  
@shrikant   / shrikant  

Listen it on the podcast provider of your choice: https://tapthe.link/FutureIQRSS

00:00 - Introduction
00:27 - A persuasive Book.
02:18 - 1. Reciprocation.
04:39 - Clever Marketing Tricks.
06:10 - The dark side of Reciprocation.
08:43 - The Art of doing Favours.
10:59 - 2. Social Proof.
14:22 - Child-rearing with Persuasion.
15:34 - 3. Liking/Mirroring.
24:33 - The Mirror Image Experiment.
25:38 - Subconscious Persuasion.
26:48 - Outro

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