Скачать или смотреть Strategic Communications Planning to Transform Research into Impact

📍 I'm Dawn Henwood, founder of Clarity Connect. Here’s how to transform research into impact with strategic communication planning.

🔹 Focus on Outcomes, Not Outputs – Avoid distractions and align your efforts with concrete objectives.
🔹 Strategy = A Compass, Not a Map – Create a plan that guides you without unnecessary complexity.
🔹 Know Your Audience – Go beyond demographics to understand their needs and motivations.
🔹 Key Messaging & Channels – Choose the right platforms, from social media to in-person meetings.
🔹 Organizational Voice & Visual Identity – Strengthen your brand and emotional connection with your audience.
🔹 Three Pillars of Knowledge Mobilization – Engage, Educate, and Inspire to drive meaningful action.
🔹 Return on Effort – Prioritize low-effort, high-impact activities for maximum results.

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