1M Views per Short is Easy (Jenny Hoyos Interview)

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You can reach Jenny Hoyos at: jennyhoyos.com

⏰ Timecodes
00:00 Trailer
02:09 How has the YouTube shorts strategy changed?
04:29 Pick a niche or stay broad
05:34 Jenny's first success
07:14 Advice for other creators
08:45 Importance of Hook & Foreshadow
11:00 Balance between quality and quantity
12:00 Advice on starting a new Shorts channel
18:00 What's more important? Subscribers or Views
19:00 What's the bucketing strategy?
21:30 Live example
31:00 How much time to spend creating shorts?
35:14 Show not tell storytelling concept
39:20 Title strategy
42:00 Making Shorts with family
43:00 Reviving a failed Short
44:38 Thoughts on deleting Shorts
45:32 Linking Shorts to Long Form

📝 Summary
In this episode, we interview Jenny Hoyos, a successful YouTube Shorts creator with nearly 2 million subscribers. The interview covers various aspects of creating engaging YouTube Shorts and strategies for growing a YouTube channel. Key points include:

Importance of a Good Hook and Foreshadowing: Jenny emphasizes the importance of a compelling hook to stop viewers from scrolling and a foreshadow to keep them engaged till the end of the video.

Experimentation and Finding Your Niche: She advises experimenting with different content styles and niches to discover what works best. Her journey included transitioning from finance-focused content to more general lifestyle hacks.

Strategies for Viral Content and Subscriber Growth: Jenny discusses the balance between making content that gets views versus content that drives subscriber growth. She notes the importance of creating content that aligns with viewer interests and expectations.

Content Creation Techniques: She talks about the significance of showing not telling in videos, using visual aids instead of just text, and creating a narrative that captivates the audience.

Leveraging Trends and Celebrities: Incorporating trending topics and well-known figures relevant to the niche can boost viewership.

Consistency and Quality: Jenny advises on maintaining a balance between the quantity and quality of content, especially for new creators.

YouTube Shorts and Long-Form Content: She discusses strategies for linking short-form and long-form content to increase viewer retention.

Personal Experiences: Jenny shares anecdotes about involving her family in her videos and the realness of her content.

Audience Engagement and Growth Strategies: The interview covers various tactics for engaging and growing an audience, including the use of questions in titles and creating visually appealing content.

Advice for New Creators: Jenny suggests new creators focus on their passion and experiment with different content types to find their niche. She emphasizes the need for authenticity and creativity in content creation.