Modernizing Classics with Jonathan Ward of ICON

In this episode, host Nathan Mersereau speaks with Jonathan Ward, CEO of ICON4x4. Jonathan shares his journey from restoring vintage vehicles to building a thriving business that combines nostalgia with modern functionality. He discusses the challenges of balancing creativity with business demands and the importance of staying true to his vision.

Key Takeaways:

(06:31) Mr. Toyoda’s surprising visit to the shop.
(10:13) The appeal of nostalgia in classic cars.
(14:44) Balancing modern features with vintage design.
(18:44) Culture and diversity as a driving force in growth.
(22:12) Building a business rooted in craftsmanship.
(25:50) Crafting humanity despite market pressures.


Resources Mentioned:

Jonathan Ward -
  / jonathan-ward-b3750353  

ICON Website -
https://www.icon4x4.com/about-icon/

Toyota Global -
https://global.toyota/

Pendleton Woolen Mills -
https://www.pendleton-usa.com/




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#VintageRestoration #IndustrialDesign #ClassicCars #AutomotiveCraftsmanship