Скачать или смотреть Google Court Ruling & Spam Update Explained

In this episode of From Ideas to Results, we explore the biggest SEO developments shaping September 2025. From Google’s recent court ruling and its implications for search competition, to the new requirement for Google to share data with competitors, these changes could significantly shift how marketers approach strategy. We also unpack the growing influence of AI-driven search and why entity-based SEO and generative engine optimisation are becoming essential for success across all platforms, not just Google.

Another major focus of this month’s update is Google’s Spam Brain. The September 2025 spam update is targeting not only low-quality backlinks but also the rise of AI-generated content at scale. We discuss how brands can avoid penalties by creating content that delivers genuine value, follows E-E-A-T guidelines, and reflects real expertise rather than simply relying on automation.

For more resources and strategies on future-proofing your SEO, visit us at www.sleepinggiantmedia.co.uk