Mitch Lasky Reveals the Secret to GTM in Games to Justin Kan

Tune into Secret Stash's first-ever podcast episode, hosted by Justin Kan and Archie Stonehill. Today's guest - legendary investor Mitch Lasky.

Since the mid 1990s, Mitch Lasky has been building and investing in some of the biggest game companies in the world. He was one of the first, if not the first, investor to take game developers seriously as a venture-backable business. He helped build Activision, was CEO of Jamdat (one of the first mobile game studios, which he took public before selling to Electronic Arts for $680M), and was an early investor at Riot Games, helping turn League of Legends from a rough wireframe to the sensation it is today.

Suffice to say, Mitch has been around the block and has some secrets to share - specifically the importance of go-to-market and how to innovate in it.

“Having come from the content side of the business and being a creative executive, I'm hyper aware of just how much of the success depended on the way we took a particular product to market,” Mitch told us.

While the game industry is quick to attribute some of the biggest successes to groundbreaking product and design, Mitch says there’s more to the equation - that distribution and go-to-market is arguably the most important element.

Read the highlights here: https://dev.stash.gg/blog/secret-stas...

0:00 - Meet Mitch Lasky
1:45 - Mitch reveals why he didn't invest in Twitch
5:56 - Some business models are gross
12:06 - How Riot innovated their go-to-market
17:37 - Mitch's practical advice on go-to-market
21:13 - Regulations are opening up mobile and Steam
26:04 - Is AAA bad at direct-to-consumer?
28:57 - There's room for innovation in funding
35:02 - How thatgamecompany and Jenova Chen innovated go-to-market
40:09 - The AAA business model is gross too
41:51 - Looking ahead
48:13 - Mitch's biggest secret from his Riot days

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Stash builds direct-to-consumer channels for the world’s best games.

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