the TRIUMPH of marketing over NECESSITY (and why I cancelled my Canon R5 Mark ii)

As a wildlife photographer, I've been pondering the relentless advancement of camera technology. We've seen incredible leaps in image quality, resolution, and features, but I can't help but wonder if we're reaching a point of diminishing returns. The Canon R5 Mark ii, while impressive, doesn't feel as groundbreaking as the jump from DSLR to mirrorless. It makes me question whether the pursuit of the latest and greatest gear is truly necessary or if it's more a triumph of marketing over actual photographic needs.

Perhaps it's time we shift our focus from the equipment to the photographer behind the lens. The true essence of photography lies in our artistic vision, our connection to nature, and our ability to capture the fleeting beauty of the wild. It's not the camera that makes the difference, but the photographer's eye, patience, and dedication.

So, let's resist the allure of endless upgrades and embrace the "good enough" camera. Let's focus on honing our skills, deepening our understanding of the natural world, and expressing our unique perspectives through our photography. After all, the most powerful tool we have is not the camera in our hands, but the passion and creativity within us.

𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠 𝗬𝗢𝗨𝗥 𝗣𝗛𝗢𝗧𝗢𝗦
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𝗟𝗜𝗡𝗞𝗦
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😎𝗔𝗕𝗢𝗨𝗧 𝗠𝗘
My name is Will Goodlet. I am a wildlife, landscape and astro photographer working in the African Safari business. I spend my time exploring the dusty roads of Africa with my Land Rover, Basil.
I've been taking photographs for 40 years, first in Hong Kong, where I grew up and later to follow my dreams of a life photographing Africa.

#wildlifephotography #canon