Mampukah Ponsel NOKIA Merebut Tahtanya Kembali?

Di tahun 2013, Nokia menjual divisi ponselnya ke Microsoft. Tiga tahun kemudian, Microsoft menjual Nokia ke HMD Global. Bagaimana nasib Nokia kini? Mampukah Nokia kembali menjadi Raja ponsel dunia? Apa strategi dan inovasi yang mereka gunakan? Yuk kita cari tahu.

Video NOKIA Part 1:    • Jurus Putar Balik Nokia Kembali Jadi ...  

Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.

Sumber Referensi:

TechCrunch. (2013, July 18). Nokia Devices And Services Posts $339M Operating Loss In Q2 2013, 7.4M Lumias Sold. https://techcrunch.com/2013/07/18/nok...

Reuters. (2013, September 3). Nokia to sell phone business to Microsoft for $7.2 billion. https://www.reuters.com/article/us-mi...

The Guardian. (2016, April 27). Nokia's post-Microsoft life: a shadow of its former self. https://www.theguardian.com/technolog...

Forbes. (2016, January 14). Nokia Closes Alcatel-Lucent Deal, Becomes World's No. 2 Network Gear Maker. https://www.forbes.com/sites/parmyols...

Business Insider. (2015, February 12). Nokia's Smartphone Sales Plunge. https://www.businessinsider.com/nokia...

The Verge. (2014, August 12). Windows Phone market share falls to 2.5 percent worldwide. https://www.theverge.com/2014/8/12/59...

Tirto. (27 Oktober 2017). Nasib Sial Windows Phone, Sistem Operasi Buatan Microsoft. Tirto. https://tirto.id/nasib-sial-windows-p...

Forbes. (2017, January 20). Nokia 6 Sells Out In A Minute As The Nokia Brand Goes Mainstream Again. https://www.forbes.com/sites/bensin/2...

CNBC. (2016, May 18). Microsoft sells feature phone business to Foxconn subsidiary, HMD Global for $350 million. https://www.cnbc.com/2016/05/18/micro...

The Verge. (2016, May 18). Microsoft sells Nokia feature phone business to Foxconn for $350 million. https://www.theverge.com/2016/5/18/11...

TechCrunch. (2016, December 1). Nokia-branded smartphones and tablets are coming in 2017, courtesy of HMD. https://techcrunch.com/2016/12/01/nok...

Counterpoint Research. (2022, February 2). Global Smartphone Market Share by Quarter. Counterpoint Research. https://www.counterpointresearch.com/...

Counterpoint Research. (2021). Global Feature Phone Market Share, Size, Analysis, and Forecast. Counterpoint Research. https://www.counterpointresearch.com/...

CNBC. (2021, January 25). HMD Global CEO Florian Seiche on Nokia feature phones and new smartphones. CNBC. https://www.cnbc.com/video/2021/01/25...

Pew Research Center. (2021). Mobile Fact Sheet. https://www.pewresearch.org/internet/...

CNBC. (2019, July 9). Nokia 9 PureView faces tough competition from Apple, Samsung in smartphone market. CNBC. https://www.cnbc.com/2019/07/09/nokia...

TechRadar. (2019, March 26). Nokia 9 PureView sales said to be a big disappointment. TechRadar. https://www.techradar.com/news/nokia-...

Nokia. (2016, June 1). Nokia updates its brand look and feel with new brand purpose and new sound identities. Nokia. https://www.nokia.com/about-us/news/r...

Nokia Corporation. (2016). Interim report for Q1 2016. Nokia. https://www.nokia.com/about-us/news/n...

Reuters. (2013, September 3). Microsoft to buy Nokia's phone business in $7.2 billion deal. Reuters. https://www.reuters.com/article/us-mi...

Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.

Holbrook, M. B., & Schindler, R. M. (1991). Echoes of the Dear Departed Past: Some Work in Progress on Nostalgia. Advances in Consumer Research, 18, 330-333.

Dr. Indrawan Nugroho adalah CEO dan Co-founder CIAS, sebuah perusahaan konsultan inovasi dengan misi memampukan para talenta korporat dalam mendesain, mengembangkan dan mengimplementasikan inovasi.

#corporateinnovation #cias #strategibisnis