Скачать или смотреть Why you should TRADEMARK your YOUTUBE CHANNEL

Why you should TRADEMARK your YouTube/ Instagram Account?

Yes, you can trademark a YouTube channel. You can trademark the name, logo, or slogan that you are using to promote your YouTube channel. As a YouTube channel is considered to be an entertainment service, it can be subject to the standard protections under trademark law.

Why Bother Trademarking Your Channel?

A trademark will prevent another YouTube channel from using your name, slogan, or logo. This is an important step in building a specific brand identity for your channel. In order to register a trademark, you must prove that the name or logo is distinct and specifically associated with your channel.

Prominent examples:

TikTok has only been available since 2018. Charli D’Amelio, aged 17 from Connecticut started posting videos in 2019 and already has amassed over 115 million followers on the TikTok platform.

Starting with dance videos, D’Amelio is now followed for her lifestyle diary videos.

As well as protecting her own name as a trade mark in the US with her company Charli D’Amelio LLC, D’Amelio has collaborated with Dunkin’ Donuts who have launched “the Charli” iced coffee.

Significance of Trademarking your channel:

Sometimes you don’t know your “product” is going to be a major commercial success and a global phenomenon (PewDiePie probably wasn’t aiming for global fame back in 2010 with his goofy computer game video talk throughs) and sometimes you may be aiming for the commercial market straight away.

Consider securing trademark protection for your brand through registration as soon as you can, preferably before you hit the big time to optimize the value and commercial prospects for your brand.

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