Скачать или смотреть How Audience Ownership is the Most Important Cornerstone For Media Business with Ben Ilfeld

For this episode of Own Thy Audience we had Ben Ilfeld, Head of Product at the Venture Beat. Someone who has been in the digital publishing industry for a decade and now a publisher himself. He well understands audience engagement, retargeting and audience development.

The major discussion revolved around these points:

-How is advertising different - today vs then?
-What did audience development look like in 2010? And how different is it today?
-How difficult or easy was user acquisition back in 2010 vs today?
-Getting an existing user back does wonders for a website. They consume more, they engage more. More likely to spend and so on. How is this problem being tackled today?
-Audience ownership vs building following on social platforms. How should media businesses balance this out?

You can also listen to him on our podcast "Own Thy Audience"
https://hubs.ly/H0rLvpw0

#publishers