Скачать или смотреть PR vs. Marketing

We are constantly bombarded with marketing and advertising information every day. When we're in the car on the way to work, on the internet, in emails, even in sponsored tweets!

Everyone is competing for mindshare. The problem is how to break through all that clutter and stick in people's minds.

Sure, ads can get the brand name out there -- but they don't build the credibility of the brand. When consumers see advertisements, they know they've been paid for by the company being featured. They know that the messages being communicated come from Coke, Pepsi, Tim Hortons, McDonalds and others.

Where's the objectivity, balance, and credibility?

Enter public relations.

Public relations is about building relationships. Relationships are built on trust. Trust leads to credibility.

I'm not arguing that public relations should replace marketing efforts. On the contrary, a public relations campaign -- when properly executed -- will bolster marketing efforts.