Our New Typography: Dynamic Typesetting, Variable Fonts, and... | Jason Pamental | ATypI 2019 Tokyo

Modern developments on the web make it easier than ever to create robust, scalable, and elegant typographic systems. When we add variable fonts to the mix, things get really exciting. This presentation looks at how to combine all of these ingredients to create a whole new way of thinking about design on digital devices. We’ll see how they work together by using some variable fonts in layouts that perform well across varying screen dimensions, accessibility needs, design requirements, and even network speeds—better than we ever could have imagined. This is critical because it’s not possible to explicitly control typesetting relationships: they’ve all become relative, and they hinge on readers’ preferences. By letting go of what we can’t control and embracing new capabilities, we can (re)imagine what great typography can be and take it where it’s never been before.