Скачать или смотреть Amul की वो Business Strategy जो MBA में नहीं सिखाई जाती! Case Study | Sahil Khanna

A farmer with no MBA, no funding, but a dream to change the dairy game—this is the incredible journey of Amul, India’s most loved dairy brand. In this detailed case study, we uncover how Amul became a ₹600 crore+ company without raising funds or going public. Learn how the cooperative model, marketing innovation, and visionary leadership of Dr. Verghese Kurien turned a small milk union in Anand into the Taste of India.
📌 What you’ll learn:
The origin story of Amul and how it empowered farmers
How Amul’s supply chain and milk collection system became world-class
The secret behind Amul’s brand building and viral advertising
Why Amul never raised external funding or IPO
How diversification made Amul unbeatable in dairy products
The role of Operation Flood & White Revolution
Practical lessons for Indian entrepreneurs & business owners
Whether you're a startup founder, marketer, or desi MBA aspirant, this case study will open your eyes to real business strategy, grassroots innovation, and ethical profit-making.

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Timestamp-
00:00 Intro
00:44 ORIGIN STORY – HOW AMUL WAS BORN
08:20 White Revolution
13:20 Amul Business Model
15:43 AMUL’S BRANDING STRATEGY
20:48 AMUL’S DIVERSIFICATION JOURNEY
25:13 Challenges
31:56 Business Lessons

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