Скачать или смотреть Naming story of Book my show

credits -‪@rajshamani‬

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In today’s episode, we have Harsh Pamnani, bestselling author and brand storyteller. He breaks down what it really takes to become a creator in today’s economy. We talk about how to find your niche and how the right mindset and process help creators think differently and build long-term relevance.

From a brand-building lens, Harsh decodes iconic Indian brands like Amul, Parle-G, Moov, Fogg, and Epigamia, explaining how problem identification, sharp positioning, and clear communication create strong, scalable brands. He shares why sub-brand strategies work, how Epigamia created the Greek yogurt category, and why spotting opportunities others miss is the real competitive edge.

In the last segment we get into quick commerce, variety-led brand thinking, variety-led brand thinking, and how functional and emotional benefits shape consumer choice. Using modern brands like Zepto, Blinkit, Ola, and Uber as real-world examples, Harsh explains how brands position themselves differently while solving the same problem. From choosing the right brand name to understanding distribution, insight-led marketing, and consumer psychology, this episode covers everything you need to know to build a brand end-to-end.


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