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In a video by Michael Bernzweig from softwareoasis.com, he highlights the importance of segmenting your email list for personalized and effective retail markets. By dividing your list based on demographics and interests, you can create tailored content that resonates with specific customer groups. Additionally, email segmentation can be used to create automated email campaigns, increasing engagement and conversions. This approach leads to higher open rates, click-through rates, and ultimately more sales, conversions, signups, or leads.