Gordon Lake (Owner CrossFit Simpsonville + Southeast Affiliate Rep)

What is it like to run a CrossFit affiliate and then manage over 860 affiliate owners at the same time?

Meet Gordon Lake. CrossFit was not in his plans or on his bingo card for how his life would unfold. He shares his journey into finding CrossFit with his wife, and becoming a CrossFit affiliate owner. Gordon shares how the mission and values of his affiliate guide their interaction with the community.

He shares the practices and behaviors at his gym that reinforce this mission, including accountability and community events. He also talks about the challenges of maintaining these practices as the affiliate grows and the importance of self-care for affiliate owners.

You can learn more about CrossFit Simpsonville as well as the resources for affiliate owners by reaching out to Gordon at [email protected].